Metaphor Perfume Bottle, Identity and Packaging
Winner of the Marc Rosen Award 2008
The name Metaphor reflects on the association between the woman and the fragrance. A metaphor, like a perfume is used to beautify and to add a dab of mystery. The Metaphor woman is confident. She is beautiful in her simplicity, and doesn’t indulge in superfluous accessories. Although she enjoys the minimal, she is unconventional and likes to attract attention.
The shape of the bottle represents the different layers of a metaphor. These layers are related yet not similar, and when put together they create a new entity. The sculptural aspect of the bottle accentuates the personality of the Metaphor woman, she is simple yet very valuable. The electric blue brings forth the unconventional woman while the black conveys sophistication.