L'Oreal Kerastase Tokyo Event Branding
In 2011, Kérastase organized a convention to further develop the know-how of their top hairdressers and chose Tokyo as their destination. The branding for the event was based on the essence of this city that merges so well tradition and innovation while keeping Kérastase’s luxurious brand image. The identity for Tokyo was applied to different convention material and giveaways, such as the invitation card, ticket holder, gift boxes, apparel and banners.