Spada Chocolate Branding and Wrapper Pitch
IFFCO wanted to re-enter the filled bar category with a new product for the GCC under the name SPADA. The pitch was for the brand identity and packaging of their new product that is a power packed chocolate bar that boosts energy. Two different solutions were presented both inspired by the target audience’s interests and characteristics.
![](http://patricia-abouchahine.com/files/gimgs/35_spada01.jpg)